SURE, real estate is in a depressed market and no one really knows what the Covid-19 virus economic outcome will be.
But nobody can convince me that with our gorgeous new rec centre and swimming pool only months away, and with many city folk perhaps now questioning the long-term health and safety benefits of living in an ever-growing city and suburbs, Toodyay’s true value should be made visible wide and far.
With some concerted promotion by the shire and real estate agents playing up instead of playing down house prices, it’s hard to imagine Toodyay won’t soon begin to be recognised as the place to live – not as a cheap place to buy into but as a very upmarket alternative.
Sellers should stand their ground.
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Don’t undersell what you have in terms of property and lifestyle.
We who live here are well aware of the advantages, but no proper wide-ranging promotion has ever been done and hence Toodyay remains a secret jewel in the Avon Valley crown.
Promotion is all that’s necessary to bring our fabulous town and regional lifestyle to the forefront of people’s minds.
Consider this: we now have a new cohort of councillors and a brand-new CEO and they all need to prove themselves.
The best way they can do this is to get Toodyay on the ‘place to live and/or visit’ map once and for all.
I’m sure many will remember the exhilarating seminar the Chamber of Commerce hosted a few years back when ‘How to Promote Toodyay’ was presented by a dynamic group of young marketers.
There was a cost involved, of course, but I’m sure many who attended will remember the level of heart-pounding excitement they left us all with.
It’s now time, in my opinion, for this to happen.
Toodyay has got exactly what Covid-19 has shown us we all need – a sense of community and a need to down-size and re-evaluate what’s important in life – space, a clear blue sky, friends, family and less unnecessary stuff.
Barb Dadd
Toodyay
